Reviews of Motorcraft brake pads

I’m using Motorcraft pads because I wanted the same pad formulation that the regenerative system is calibrated for, plus the original pads seemed to have very little dust.

I put motorcraft brand pads on my car (same as stock, mind you. I don’t know what OP is on about). Car brakes exactly the same. Same feel, same distance, everything.

Had new front brake discs and pads in June as the factory set were starting to vibrate pretty bad while braking (uneven build-up on rotors); discs were 75% worn. Initial pedal feel was horrible - soft and no feedback. Did not improve over time. Returned and requested garage do an ABS module brake bleed, no improvement. Drove someone else's ST with Motorcraft components and yep, they're bad on his car as well. I did an initial brake bed-in (several big almost-stops from low, moderate then highway speeds) allowing plenty of cooldown between cycles. Brake feel did not improve - just made the pads stink and did nothing to improve the stopping power. 2000 miles later they feel just as bad. Factory pads had great initial bite with just tiny pedal application - could get to threshold of ABS with less than half pedal. Motorcraft brakes are soft with no initial bite, stopping distance about twice as long with equivalent pressure on pedal, and zero confidence. They're horrible brakes. Worse still, in less than three months my front discs have become badly warped requiring replacement and the stopping power from pads has not improved.

my last set was from motocraft and they are crap